2026-2027 - Marketing and Analytics Student Assistant

About Fiu

Florida International University https://fiu.edu/ is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Overview

The Office of Graduate Enrollment and Retention at FIU's College of Business is seeking a highly motivated, creative, and responsible Student Marketing and Analytics Assistant This Federal Work Study position supports digital marketing initiatives, content creation, social media engagement, and analytics reporting to enhance graduate program visibility and student engagement Key Responsibilities

• Content Creation & Digital Marketing
• Extract shareable quotes and content from alumni, faculty, and student interviews/videos for website and marketing use
• Research business-related topics and collaborate with content strategists to develop and distribute content across multiple platforms
• Update program information on external websites and post special events on the FIU Calendar
• Assist in developing email campaigns, including testing across devices and compiling performance reports
• Process and analyze survey data to inform marketing strategies
• Upload prospective student leads from external sources into Salesforce CRM
• Respond to inquiries across digital platforms and direct prospective students to appropriate recruiters
• Support the Interaction Designer by sourcing appropriate images and music for videos and advertisements
• Social Media Management
• Assist in managing and maintaining the social media content calendar
• Design engaging visual content (graphics and videos) tailored for social media platforms
• Capture and edit photos and videos from events to create dynamic content
• Draft captions and written content for LinkedIn, email campaigns, and other digital channels
• Monitor and respond to comments, messages, and mentions to foster audience engagement
• Contribute innovative ideas to support FIU Chapman's social media growth and brand consistency
• Assist with organizing content and managing digital assets

Job Category

Federal Work Study

Desired Qualifications

• Excellent written, verbal, interpersonal, and computer skills
• Understanding of search engine optimization (SEO) or digital content creation
• Ability to work well in a fast-paced, team-driven environment
• Strong organizational skills
• Familiarity with content creation, social media platforms, and engagement strategies
• Interest in social media, marketing, digital media, or communications
• Basic design or photo/video editing skills preferred (eg, Canva, Adobe, or similar tools)

Who May Apply

• Students enrolled at FIU, who have been awarded Federal Work Study (FWS) as part of their Financial Aid Award package.
• Student must be enrolled with a minimum of six (6) credit hours in a course of study leading to a degree or a Financial Aid eligible certificate, during Fall, Spring, and Summer semesters.
• Upon credits decreasing, award being canceled, or graduating, FWS employment must end.

Work Schedule

Schedule based on department needs and class schedule.

Advertised Salary

$17.00/per hour

Pre-Employment Requirements

Criminal Background Check This student appointment may be subjected to a pre-employment background check.

Student Background Checks

Extended Background Check is required if the job includes any of the following responsibilities. Some may also require a Fingerprint Check: Duties: Yes or No Will the position provide unsupervised direct care, treatment, education, training, instruction, supervision, or recreation to vulnerable populations such as minors, the elderly, or those with disabilities? (Fingerprint Check required)No Will this role be in the Center for Children and Families (CCF) or the Childrens – Creative Learning Center (CCLC)? No Will this role be part of a university-sponsored summer camp or afterschool program? ( Those providing services in Camps will require DCF Clearance at a cost) No Will this role require entering any K-12 schools? ( Those providing services in K-12 Schools will require MDCPS/BCPS Clearance at a cost.) No Will this role have direct access to cash, checks, gift cards, credit cards, debit cards, or make and receive payments? No Will this role conduct IT related functions, e.g. IT Technician, Data Analyst, Application Developer, etc.? No Will this role require driving of a university-owned motor vehicle (including golf cart and other utility vehicles)? No Will this role travel with Athletics teams to events? No Will the role be in a special trust/sensitive location? No Will this role be in the Office of the Registrar, Office of Financial Aid, or One Stop? NoWill this position work within the following units that provide health and human services: College of Medicine, College of Nursing, Health Sciences, Physical Therapy, Athletic Training, School of Social Work, Occupational Therapy, Dietetics & Nutrition, Student Health, Psychology, Center for Children & Families? Office of Inspector General (OIG) Checks (Global Watch only)No Will this role perform or support research? (Mark No if this is a Graduate Assistant contract (GA, RA, TA)) No

How to apply

Prospective Employee If you have not created a registered account, you will be asked to create a username and password for use of the system. It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process. In this account, you are able to track your applicant status in " My Applications ". To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing. Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume/curriculum vitae into one attachment. Attached documents should be in Microsoft Word or PDF format. All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume. *This posting will close at 12:00 am of the close date. Current Employee As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest. In this account, you are able to track your applicant status in " My Applications ". To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing. Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process. It is recommended that you combine your cover letter and resume into one attachment. Attached documents should be in Microsoft Word or PDF format. *This posting will close at 12:00 am of the close date.